When someone searches "wedding photographer Dublin" or "wedding videographer Cork," the first thing they see isn't a list of websites. It's a map with three businesses pinned to it. That block — sometimes called the Local Pack — can be the difference between a flood of enquiries and silence.

If you've never heard of schema markup, you're not alone. Most wedding photographers, videographers, florists, and planners haven't. And that's actually good news — because once you add it to your website, you'll have a head start on most of your competitors.

What is schema markup?

Schema markup is a small piece of code you add to your website. It tells Google — in plain terms — what your website is about.

Without it, Google has to guess. It reads your page and tries to work out what you do, where you work, what services you offer, and whether you're trustworthy. Sometimes it gets it right. Often it doesn't.

Squarespace is one of the most popular website platforms for wedding creatives. It looks stunning out of the box — clean layouts, great templates, easy to update. But there's a common assumption that trips people up: that because it looks good, it's automatically doing well on Google.

It's not.

Should you invest in SEO or paid ads for your wedding business? This guide breaks down the real return on investment of organic search versus advertising, comparing lead quality, long-term costs, and sustainability. If you want consistent, high-intent enquiries instead of unpredictable ad spend, this is the breakdown you need.

Most wedding creatives rely heavily on Instagram for enquiries, but social media alone rarely delivers consistent, high-quality bookings. In this guide, we break down why Google search drives better leads, how SEO creates a sustainable enquiry pipeline, and what smart wedding photographers and videographers are doing to stop relying on algorithms and start building long-term visibility.

Most wedding photographers and videographers know they should be doing something about SEO, but many are making the same avoidable mistakes that stop their websites from ranking or generating enquiries.

In this guide, we break down the 10 most common SEO mistakes wedding creatives make, from missing page titles and blank alt text to slow websites and poor keyword strategy, and show you exactly how to fix each one. If your website looks great but isn’t bringing in consistent enquiries from Google, this is where to start.

If you’re a wedding photographer in the UK and not ranking on Google, you’re losing enquiries. This complete 2026 SEO guide explains exactly how to optimise your website, target the right keywords, create location pages, and use Google Business Profile to generate consistent wedding bookings.

Couples no longer just search for wedding suppliers. They compare, validate, and ask AI to interpret who to trust. This market brief breaks down how discovery really works in 2026 — and what wedding creatives can do to stay legible, credible, and chosen.