LumiIQ Privacy Policy

Last updated: 25 January 2026

This Privacy Policy explains how your personal data is collected, used, and protected when you use LumiIQ.

LumiIQ is operated by Kheffache Studios Ltd, trading as LumiIQ, registered in Ireland at 7 Old Dun Laoghaire Road, Dun Laoghaire, Co. Dublin, A96 HF51.

If you have any questions about this policy, you can contact us at the email address provided on the LumiIQ website.

1. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact information: name, email address

  • Business information: business name, website URL, service type, location

  • Account and onboarding data: information submitted during the onboarding process

  • Payment information: payment status and transaction references (payments are processed by Stripe; we do not store card details)

  • Usage data: interaction with the website and application

  • Technical data: IP address, browser type, device information

2. How We Collect Data

We collect data when you:

  • Submit a contact or enquiry form

  • Subscribe to an email newsletter

  • Complete the LumiIQ onboarding flow

  • Purchase a scan or service

  • Use the LumiIQ application

We also collect limited analytics data to understand how the service is used.

3. Legal Basis for Processing (GDPR)

Under GDPR, we process personal data on the following legal bases:

  • Performance of a contract: to deliver the LumiIQ service you have purchased
    Consent: for marketing communications where applicable

  • Legitimate interests: to operate, improve, and secure the service

  • Legal obligation: where required by law

4. How We Use Your Data

Your data is used to:

  • Provide SEO scans and reports

  • Communicate with you about your scan or account

  • Process payments

  • Improve LumiIQ’s functionality and performance

  • Comply with legal and regulatory obligations

We do not sell personal data.

5. Analytics and Tracking

We use analytics tools to understand usage patterns and improve the service.
These tools collect anonymised or aggregated data where possible.

LumiIQ does not use cookies beyond those strictly necessary for site functionality.

6. Payments

Payments are processed securely by Stripe.
Stripe acts as an independent data controller for payment information.
LumiIQ does not store or have access to full card details.

7. Data Sharing

We may share data with trusted third parties only where necessary, including:

  • Hosting and infrastructure providers

  • Payment processors

  • Analytics services

All third parties are required to process data in accordance with applicable data protection laws.

8. International Data Transfers

LumiIQ serves users worldwide.
Where data is transferred outside the European Economic Area, appropriate safeguards are in place, such as standard contractual clauses.

9. Data Retention

We retain personal data only for as long as necessary:

  • To provide the service

  • To meet legal or accounting obligations

  • To resolve disputes

Data may be anonymised or deleted when no longer required.

10. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

You may exercise these rights by contacting us.

You also have the right to lodge a complaint with the Data Protection Commission (Ireland).

11. Data Security

We take reasonable technical and organisational measures to protect personal data.
However, no system can be guaranteed to be completely secure.

12. Third-Party Websites

LumiIQ may link to third-party websites.
We are not responsible for their privacy practices or content.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be published on the LumiIQ website.

14. Contact

For privacy-related questions or requests, please contact us using the details provided on the LumiIQ website.