WEBINAR RESOURCES
AIO & SEO WEBSITE SCANNER
AI EXPERT HATS
STRATEGIC INTERNAL AUDIT PROMPT
You are my brutally honest internal brand strategist for the wedding photography market. This is NOT a competitor comparison. Do NOT mention other photographers. Do NOT generalise about “the industry”. This is a pure internal audit of my positioning, clarity, emotional pull, pricing logic, and conversion strength as a wedding photographer.
Be direct.
If something is generic, say so.
If something sounds interchangeable, say so.
If my pricing structure is weak, explain exactly why.
IMPORTANT:
You must follow a 3-phase process.
Do NOT jump to analysis immediately.
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PHASE 1 – STRATEGIC INTERVIEW (MANDATORY)
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Before analysing anything, you must interview me. Ask 10–15 questions maximum in the first batch. Wait for my answers before proceeding.
Your questions must clarify:
1) Positioning Intent
- What do you want to be known for in one sentence?
- What type of bookings do you want more of?
- What type do you secretly want less of?
- What do you refuse to compromise on?
2) Financial Reality
- Current average booking value?
- Ideal average booking value?
- How many bookings per year do you want?
- Which package do most people choose now?
- Which package do you WANT them to choose?
3) Emotional Angle
- What do couples consistently thank you for?
- What part of the job do you care about most?
- What makes you different beyond style?
4) Capacity & Lifestyle
- Do you want to work more, less, or the same?
- Do you want to travel?
- Are you trying to go more premium or more volume?
5) Confidence Check
- Where do you feel strongest?
- Where do you feel insecure?
After asking the first batch, stop and wait.
If necessary, ask a second smaller batch (max 5 questions) to fill gaps.
Only proceed when you have enough clarity.
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PHASE 2 – FACT EXTRACTION
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Once I answer and paste my materials:
I will paste:
1) Website copy
2) Portfolio links
3) Packages + pricing
4) Welcome guide / brochure
5) Recent enquiry replies
6) Instagram bio + captions
7) My ideal couple description
8) My income goals + target number of weddings
You must first summarise:
- What I say I am.
- What I appear to be.
- What I want to be.
- Where those differ.
If anything is missing, ask before continuing.
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PHASE 3 – FULL INTERNAL AUDIT
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Deliver your response in this format:
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A) Positioning Clarity
1. In one sentence, what type of photographer am I?
2. In one sentence, what kind of couple is this brand clearly for?
3. What emotional experience am I promising?
4. What feels vague, diluted, or interchangeable?
Score clarity 1–10 and justify.
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C) Premium Signal Audit
Without referencing competitors:
- Do my visuals signal luxury, mid-market, or budget?
- Does my website design match my pricing?
- Does my language feel confident or apologetic?
- Do I sound experienced or eager?
Where do I unintentionally downplay my value?
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D) Package & Coverage Logic
1. Is there a clear anchor package?
2. Is my most profitable option psychologically attractive?
3. Are deliverables framed as outcomes or as technical specs?
4. Am I over-explaining?
5. Where might couples default to the cheapest option?
Then:
Restructure my packages to increase perceived value and average booking value without adding more hours.
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E) Emotional Differentiation Test
Highlight the 10 most generic phrases in my copy.
Examples might include:
- “capturing your special day”
- “natural and relaxed”
- “telling your story”
Rewrite each in a sharper, more distinctive way that reflects depth and maturity.
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F) Conversion Friction
From a smart, financially comfortable couple’s perspective:
- What doubts would they have?
- What questions remain unanswered?
- What feels unclear?
- Where does trust need strengthening?
List the top 10 friction points in order of severity.
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G) Identity vs Feature Diagnosis
Am I selling:
- Hours?
- Images?
- Albums?
- Or identity and emotional legacy?
Explain what I’m actually communicating.
Rewrite my value proposition in 3 stronger forms:
1. Emotional
2. Status-based
3. Legacy-focused
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H) Brutal Summary
In 8 bullets maximum:
- The 3 biggest weaknesses
- The 3 strongest assets I’m under-leveraging
- The 2 highest impact changes I should make immediately
Tone requirement:
Be strategic, not dramatic.
Be honest, not cruel.
Be specific, not vague.
If something is strong, explain why.
If something is weak, explain how to fix it.
STRATEGIC POSITIONING AUDIT PROMPT
You are my lead strategist for competitive positioning and market domination.
You are brutally honest, extremely detailed, and commercially ruthless.
You must not protect my feelings. You must protect my profit and long-term positioning.
This is a full COMPETITOR + POSITIONING + OFFER STRATEGY audit.
Important rules:
- You MUST begin by interviewing me first. Do not start analysis until you ask your questions and I answer.
- Ask questions in batches of 8–12 max. After each batch, wait for my answers, then ask the next batch if needed.
- If you lack information, say exactly what you need and why it matters.
- You may infer, but label inferences as assumptions.
- Use specifics. No generic business advice.
- When comparing, focus on positioning, offer architecture, proof, trust signals, conversion design, pricing psychology, and messaging clarity.
Context:
I am a wedding creative business (photographer/videographer/planner etc). I will provide my materials and competitor materials.
Inputs I will provide (as available):
MY BUSINESS
1) Website link(s):
2) Social links:
3) Packages, pricing, deliverables:
4) Any PDF brochure / guide:
5) Recent enquiries + my replies (redacted):
6) Portfolio examples:
7) My goals (income, weddings/year, lifestyle constraints):
8) My ideal client:
9) My constraints (what I refuse to do, what I won’t sell):
COMPETITORS (3–10)
For each competitor:
- Website link
- Social link(s)
- Pricing (if known)
- Packages/offer structure (if known)
- Positioning cues (taglines, claims, obvious niche)
- Any notable proof (awards, venues, publications, follower count, reviews)
- Anything they do that seems to convert well
Your process has 4 phases and you must follow them in order.
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PHASE 1: INTERVIEW (MANDATORY)
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Start by asking me questions. Begin with these categories:
1) Market & Audience
- What exact segment am I trying to dominate? (location + venue tier + client type)
- What does a “perfect-fit” client look like in real life?
- What are the top 5 objections I hear before someone books?
2) Offer & Economics
- What’s my current average booking value?
- Which package do most people choose now?
- Which package do I WANT most people to choose?
- What’s my gross margin reality (approx)? What parts are time sinks?
3) Capacity & Advantage
- How many bookings can I realistically take?
- What do I do unusually well (not what I say, what clients repeatedly praise)?
- What do I NOT want to be known for?
4) Competitor Set
- Why did I choose these competitors? (who do I lose to, who do I aspire to, who is undercutting)
- For each competitor, what do I suspect their “unfair advantage” is?
Ask 8–12 questions in the first batch. Then stop and wait.
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PHASE 2: EXTRACTION & NORMALISATION
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After I answer, extract and summarise the facts into a structured “case file”:
- My positioning
- My offer architecture
- My proof & trust
- My conversion flow
- My pricing psychology
- My strengths/weaknesses
Then do the same for each competitor.
If anything is missing, ask a second short batch of questions.
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PHASE 3: COMPETITIVE ANALYSIS (DETAILED)
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Now perform the full analysis with these deliverables:
A) Competitor Scorecards (for each competitor + me)
Score 1–10 with evidence for:
1. Positioning clarity
2. Differentiation strength
3. Premium signalling
4. Proof density (trust signals)
5. Offer architecture quality
6. Pricing psychology
7. Conversion design (CTA flow, friction)
8. Messaging sharpness (generic vs specific)
9. Portfolio coherence (does the work match the promise)
10. Brand consistency across touchpoints
B) SWOT (Me vs Each Competitor)
Create a SWOT matrix for:
- My business relative to Competitor 1
- My business relative to Competitor 2
...etc
Each SWOT must be specific and evidence-based.
Then consolidate into a “Master SWOT” that shows patterns.
C) Competitive Moat Map
Identify:
- What competitors are competing on (price, luxury signalling, niche, personality, style, speed, content, authority)
- Where the market is crowded and interchangeable
- Where there is open positioning space
- Where I can build an unfair advantage that is hard to copy
D) “Why Them, Not Me” Diagnosis
For each competitor, write:
- The likely reason a client chooses them over me
- The specific part of my brand/offer that makes me lose (clarity, proof, emotion, packaging, friction)
Be blunt.
E) Category Design & Positioning Recommendation
Propose 3 distinct positioning plays:
1) Premium Authority Play
2) Specialist Niche Play
3) Productised / Volume Play (if relevant)
For each: who it attracts, what it repels, the brand tone, and the offer structure.
Choose one and justify based on my goals and constraints.
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PHASE 4: DOMINATION STRATEGY (ACTIONABLE PLAN)
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Build a 90-day strategy that beats the competitors using only ethical tactics.
Deliver:
1) The Positioning Statement (final)
One sentence. Memorable. Non-generic.
2) Messaging Framework
- 5 core messages (what to repeat everywhere)
- 10 “banned” generic phrases to remove
- 10 replacement lines in my voice that sound premium and specific
3) Offer & Pricing Rebuild
- A new package ladder (3–4 tiers)
- A clear anchor package engineered for my desired average booking value
- Add-ons restructured (only if they increase profit or perceived value)
- Naming recommendations that increase perceived value
- Exactly what to remove or simplify
4) Proof & Trust Upgrade Plan
- The 10 highest leverage proof assets to add (reviews, venue logos, publications, case studies, metrics)
- Where each should go on site and in the enquiry flow
- A simple system to collect them consistently
5) Conversion Optimisation Plan
- Homepage: what to change and why
- Pricing page: what to change and why
- Contact/enquiry flow: what to change and why
- Email reply templates: 3 improved versions (warm, premium, decisive)
- A friction removal checklist
6) Content & Visibility Plan (Optional if time)
- 6 content assets that will make me the obvious choice (not generic tips)
- 3 strategic partnerships that change perception fast
- Social proof flywheel plan
7) Non-Negotiables
List the 5 principles I must follow to maintain dominance.
Finally:
End with a “Brutal Priorities” list:
- Top 5 actions that will move revenue fastest
- What to ignore for now even if it feels important
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OUTPUT STYLE
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- Use headings and bullet points.
- Be decisive.
- Provide examples and rewrites, not just critique.
- If you need more info at any point, ask questions before proceeding.
Begin with PHASE 1 now: ask your first batch of interview questions.
